Brett Sappington, director of research for Parks Associates, recently told CNET, “At one point, AOL and Yahoo seemed like they were the Internet."
That was when being a Web portal was the thing to be. Google redesigned the category and convinced users and advertisers to shift from portals to search. As the portal space went cold, Yahoo got hypothermia.
From the article "Why These Companies Were Hot In 2015" by Christopher Lochhead.
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
According to Parks Associates' research, 72% of non-pay-TV subscribers subscribe to an OTT video service, which is their primary source for content. Just less than half of broadband households in the...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...
