In The News

Why The World Swipes Right On TV

December 12, 2016

interactive video

In the next decade, uptake and engagement is only expected to increase, with Parks Associates reporting that Smart TV adoption is set to increase by 31 percent each year. It seems the TV is very much here to stay. I’m excited to see the TV remain front and center in the home as it continues to diversify in its enablement of entertainment, utility, and community — bringing with it new and exciting ways to connect people.

From the article "Why The World Swipes Right On TV" by Jonathan Badeen.

Previously In The News

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

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This Roku News Is Not Getting the Attention It Deserves

But it's not the only game in town. Amazon's Fire TV Stick is a very capable competitor, and it has been rapidly gaining ground. According to Parks Associates, Roku commanded 36% of U.S. market share...

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