Providing Market Intelligence for 40 Years

In The News

Why The Internet Of Things Might Never Speak A Common Language

For device makers, the sheer number of languages on offer poses a dilemma: Which ones do you support when building a new product?

"You may not have the resources to do everything, and you may not have the capacity, the bandwidth, the processing power to do everything in an individual product, so you have to make selections," says Tom Kerber, an analyst with Parks Associates. "Limiting those choices to the critical few is important."

From the article "Why The Internet Of Things Might Never Speak A Common Language" by Jared Newman.

Previously In The News

YouTube Enters "Free TV" Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes

Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...

Finally: Every Baseball Team’s Sports Network Is Available On At Least One Streaming Service

As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

A Challenge For Video Streamers Will Be Keeping Subscribers

A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...