Providing market intelligence for more than 35 years

In The News

Why sharing your Netflix password is considered piracy ‘lite’

With about 11% of broadband-using households receiving streaming services via account sharing, according to a May report by market research firm Parks Associates, media companies stand to lose millions in revenue. But as Glenn Hower, a research analyst at Parks, says, the loss is just a drop in the bucket. “It’s a multi-, multibillion dollar industry,” Hower says. “It’s not quite as big of a deal as it could be.”

The industry as a whole will lose about $500 million in 2015 to password sharing, Hower estimates. The practice straddles the line between playing by the rules and pirating content, or, as he puts it, “piracy lite,” he says.

From the article "Why sharing your Netflix password is considered piracy ‘lite’" by Kathleen Burke.

Previously In The News

ICYMI: Our Channel News Roundup for the Week of June 26th, 2023

A research report from our friends at Parks Associates, Smart Lighting Assessment, examines the changing directions in lighting, including in security perimeters, new form factors, and a universal “pl...

86% Homebuyers State They Would Consider a Smart Home When Moving

Additionally, a Parks Associates study conducted November 2022, found that roughly 45% of broadband internet households added some “major energy-saving device” to their home in 2021. From the artic...

12 Easy To Install Wireless Outdoor Security Cameras Without Subscription

Parks Associates, an American research firm, carried out a survey and noted that as of the end of 2021, 14% of homes with access to the internet had a network-connected security camera, while 15% of h...

Free Parks Associates White Paper on MDU Networks

The free Smart Living: Elevating the Resident Experience white paper from Parks Associates highlights new ways to serve the resident with enhanced experiences across all property classes. It investiga...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive