Providing market intelligence for more than 35 years

In The News

Why sharing your Netflix password is considered piracy ‘lite’

With about 11% of broadband-using households receiving streaming services via account sharing, according to a May report by market research firm Parks Associates, media companies stand to lose millions in revenue. But as Glenn Hower, a research analyst at Parks, says, the loss is just a drop in the bucket. “It’s a multi-, multibillion dollar industry,” Hower says. “It’s not quite as big of a deal as it could be.”

The industry as a whole will lose about $500 million in 2015 to password sharing, Hower estimates. The practice straddles the line between playing by the rules and pirating content, or, as he puts it, “piracy lite,” he says.

From the article "Why sharing your Netflix password is considered piracy ‘lite’" by Kathleen Burke.

Previously In The News

Is Snapchat on the Way Out or Just Finding its Footing?

Predicting what will come for Snap Inc. is a hotter industry topic than trading iPhone rumors. The company's biggest problem isn't the notoriously fickle nature of its target demographic or even the w...

In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV

In the United States, 40 percent of homes with broadband connectivity own a set-top box, while over half own a connected TV. However, set-top boxes see much greater use. This data comes from resear...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive