In The News

Why Retention Now Hinges on Smarter Personalization Strategies

July 02, 2026

Parks Associates research indicates that nearly 40% of streaming subscribers have canceled at least one service in the past year, often citing a lack of content relevance as a key factor.

From the article, "Why Retention Now Hinges on Smarter Personalization Strategies" by Ghumro

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Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

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Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

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Why Retention Now Hinges on Smarter Personalization Strategies

Previously In The News

Research: over 50% of U.S. broadband households stream content on TV screens

Walmart Posts Healthy Second-Quarter 2019 Financials

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

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