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Why Retention Now Hinges on Smarter Personalization Strategies

Parks Associates research indicates that nearly 40% of streaming subscribers have canceled at least one service in the past year, often citing a lack of content relevance as a key factor.

From the article, "Why Retention Now Hinges on Smarter Personalization Strategies"  by Ghumro

Previously In The News

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Tubi, The Roku Channel and Pluto TV are the top three FAST services in the United States based on viewership, according to a new Parks Associates study released May 13. Research compiled by the...

Consumer trust in data privacy is beginning to wane

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption. The new report shows th...

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According to Parks Associates, more than 80% of U.S. households find smart home routines appealing. That includes simplifying everyday tasks like automatically securing the house when you leave, windi...

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More than 40% of renters surveyed by research firm Parks Associates expect their internet service to be activated at move-in, which is why 60% of multifamily property owners and operators have managed...

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