In The News

Why People Cancel Streaming Subscriptions

October 17, 2021

The National Interest

Some new research from Parks Associates looks at the biggest reasons why people get rid of streaming subscriptions.

On Parks’ chart of “OTT Churn Triggers,” the top item listed is “Need to cut household expenses.” Others say they have finished watching the shows they liked on each serve, that the promotional price that drew them there ended, or that “couldn’t find good programs to watch.”

Despite efforts to boycott Netflix, especially following the controversial film Cuties last year, objection to specific programming did not make the survey from Parks.

“Content is key to OTT success, and the path for consumers today to get to that content is the crucial search and discovery process,” Paul Erickson, a senior analyst for Parks Associates said in a press statement. “OTT players are successful when offering a premium, personalized user experience that allows subscribers to find and access relevant content based on their habits and preferences. A perceptive and intelligent content discovery strategy is a key differentiator in attracting and engaging subscribers over the long term.”

“With so many entertainment options at viewers' fingertips, it is more important than ever before for streaming publishers to understand how consumers discover content in order to win their engagement,” Nick Cicero, the vice president of strategy for Conviva, said in the press statement. “I am excited to share Conviva's research in conjunction with the insights from Parks Associates to reveal how publishers can better understand their audience and grow their business.”

Parks Associates will host a webinar, The Role of Content Discovery in OTT, on October 14.

From the article "Why People Cancel Streaming Subscriptions" by Stephen Silver.

Previously In The News

For years, Amazon ruled the smart speaker market. Now the crown is slipping

And these aren’t the only signs that Amazon’s dominance starting to shake. “We are seeing Amazon-branded devices are going down compared to the other players,” Dina Abdelrazik, a smart home research a...

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

A Comeback For TV Antennas S

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

‹
1
2
...
154
155
156
157
158
159
160
...
769
770
›