Providing market intelligence for more than 35 years

In The News

Why Pay-TV Needs OTT Video Now

Consider the latest OTT video study from Parks Associates . In a report released Thursday, Parks found that more than 85% of US millennials in broadband homes now subscribe to least one OTT video service. That's far more than the percentage of millennials that subscribe to traditional pay-TV services.

From the article "Why Pay-TV Needs OTT Video Now" by Alan Breznick.

Previously In The News

Third of US broadband homes watch UGC 10 days per month

Nearly 35% of US broadband homes watch user-generated video on sites like YouTube, Vimeo, and Dailymotion at least 10 days per month, according to Parks Associates. The firm’s new OTT research clai...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...