Providing market intelligence for more than 35 years

In The News

Why Netflix and other streamers are cracking down on password sharing

The losses are steep. Account sharing and piracy cost streamers and pay TV providers $9.1 billion in lost revenue in 2019. That’s expected to grow to $12.5 billion in lost revenue by 2024, according to market research and consulting firm Parks Associates.

“There’s a lot of pressure there to figure out what to do about existing users and existing subscribers to maximize the financial health of how that base is being leveraged,” said Paul Erickson, a research director with Parks Associates."

From the article, "Why Netflix and other streamers are cracking down on password sharing" by Wendy Lee.

Previously In The News

TV Manufacturers Search for the Next Big Thing at CES

"From the content side, it is far easier for content producers to create HDR-enabled content than to create 4K content," says Brett Sappington, director of research at Parks Associates. "HDR doesn't r...

The FCC’s War to Liberate Your Cable Box

Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Cable Boxes Suck. One Day They’ll Die. Until Then We Have to Fix Them.

“Nothing in our proposal would prevent Comcast or TimeWarner from what they’re doing with Roku or Apple TV, or how they decide to pick what devices to share their app with,” says an FCC spokeswoman....