Providing Market Intelligence for 40 Years

In The News

Why Moving ‘Dancing With the Stars’ to Disney+ Isn’t the Demotion You Might Think: Analysis

Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+.

"They’re looking at ‘Dancing With the Stars’ and that huge fan base, but potentially freeing up room for something that might be more lucrative sponsorship-wise,” said Erickson. “It may be as fundamental as what that property brings in versus ‘Monday Night Football’ in that same spot in the schedule. It doesn’t necessarily denigrate the value of ‘Dancing With the Stars.’ And it’s not necessarily bad for ABC. It’s a win under the assumption that they are using that primetime space for a property that has equal or better revenue generation.”"

“ABC knows that this is a bankable property. It’s technically available through streaming already, but maybe not with same reach Disney+ has,” Erickson said. “They already know how it performs and that it’s broadly appealing and feel it will perform even better if you give it longer legs.”

From the article, "Why Moving ‘Dancing With the Stars’ to Disney+ Isn’t the Demotion You Might Think: Analysis" by Sharon Knolle.

Previously In The News

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on o...

Amazon Echo Show Ushers in Smart Home Transformation

One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and...

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive