Providing market intelligence for more than 35 years

In The News

Why MDUs Are Helping Expand the Smart Home Market

Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report other kinds of accommodations.

Parks Associates follows the MDU category closely and has observed several interesting insights about this market. First, the research firm shows that 43% of MDU residents owned smart home devices in 2020, compared to 30% in 2019.

The importance of the smart home category and how it’s influencing the MDU market cannot be underestimated. Recent Parks Associates findings report that 40% of MDU renters are interested in “bulk” Internet service bundled with their rent. Parks Associates also found that 41% of all MDU broadband households owning at least one smart home device, compared to 34% of single-family households.

Unquestionably, this data underscores that today’s homes are dependent now, more than ever before, on connectivity and technology. MDU developers and builders recognize that this trend has been ongoing for several years. ADT Multifamily and Tuya Smart are just two companies looking to leverage the $1.9 billion in annual incremental rental and services revenue that Parks Research expects to be generated by MDU-based smart home capabilities.

From the article "Why MDUs Are Helping Expand the Smart Home Market" by CE Pro Editors. 

Previously In The News

Managing for the Optimized Content Bundle

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bo...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...

Prediction: Ads Could Make Disney and Netflix Investors a Ton of Money

Fresh data from Parks Associates, however, suggests ad-supported streaming platforms are more palatable -- and probably going to be more profitable -- than most people might think. As it turns out, a...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive