Shifting into the set-top box market complements that strategy, since Statista Research estimates that 210.7 million set-top boxes will be shipped this year. But Facebook will arrive woefully late to that market -- Parks Associates estimates that Roku (NASDAQ:ROKU) and Amazon already control nearly 70% of the streaming device market in the U.S.
From the article "Why Is Facebook Developing a “Portal Box” for TVs?" by Leo Sun.
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However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...
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According to the latest Parks Associates research, nearly two-thirds of US drivers want connected car functionality as standard on their next new ride and 25 per cent of consumers are already intrigue...