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Why Is Facebook Developing a “Portal Box” for TVs?

Shifting into the set-top box market complements that strategy, since Statista Research estimates that 210.7 million set-top boxes will be shipped this year. But Facebook will arrive woefully late to that market -- Parks Associates estimates that Roku (NASDAQ:ROKU) and Amazon already control nearly 70% of the streaming device market in the U.S.

From the article "Why Is Facebook Developing a “Portal Box” for TVs?" by Leo Sun.

Previously In The News

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Video advertising’s bright future and what you should be doing now

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Netflix Leads OTT Service In The US

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Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...