Providing Market Intelligence for 40 Years

In The News

Why Internet-connected TV Sets Are Falling Flat With Consumers

In an August report, the NPD Group estimates that roughly a third of smart TVs in the U.S. weren't actually connected to the Internet. That's down from about half two years earlier, but still not good. Researchers at Parks Associates found that even as more Americans are using smart TV functions, streaming device usage has grown even faster.

"If you're a streaming media box (maker), you've got much more ability to push new features out into the market at an affordable price," says Barbara Kraus, Parks Associates' director of research. "They're very stiff competition for smart TVs."

From the article "Why Internet-connected TV Sets Are Falling Flat With Consumers" by Anick Jesdanun and Ryan Nakashima.

Previously In The News

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

YouTube Premium No Longer Among Top 10 Streaming Services in the US

The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...