Providing Market Intelligence for 40 Years

In The News

Why customers lose in Amazon's removal of Google, Apple streaming sticks

“The lure of free shipping via Amazon Prime is a non-factor,” he said. “The decision will likely not help Amazon build a content-device ecosystem around its Fire TV Stick.”

Amazon’s streaming devices has slowly been gaining in sales against Google and Apple. Although Roku is the top-selling brand, accounting for 36 percent of sales according to Parks Associates, Amazon overtook Apple for third place. Google places second with 23 percent marketshare.

From the article "Why customers lose in Amazon's removal of Google, Apple streaming sticks" by Jordan Valinsky.

Previously In The News

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...