Providing Market Intelligence for 40 Years

In The News

Why Builders Should Recommend Matter-Enabled Smart Home Devices

A Parks Associates study revealed that 37% of U.S. internet households shopping for smart home products consider Matter certification to be important.

From the article, "Why Builders Should Recommend Matter-Enabled Smart Home Devices" by Dave Kaufman

Previously In The News

65% Broadband Users Engage With Second-Screen

Digital media research from Parks Associates finds 65 per cent of US broadband households engage in at least one second-second screen activity on at least a monthly basis. The research finds the most...

Facebook Reportedly In Talks To Stream NFL's 'Thursday Night Football' Games

"The more customers, the higher price the NFL can command," said Brett Sappington, director of research at Parks Associates. "For Facebook, the NFL would drive huge volumes of consumption to get adver...

TVE Use Now 40% Of US Pay-TV

Research from Parks Associates shows usage of authenticated video viewing, or TV Everywhere, reached 40 per cent of US pay-TV consumers in 2015, up from 22 per cent in 2013. Entertainment Habits on Co...

OTT Growing In Europe, US Continues To Pull Ahead

Parks Associates has published international data from the company’s OTT Video Market Tracker service showing OTT video usage in Western Europe is continuing to expand, with 55 per cent of UK broadban...