Providing market intelligence for more than 35 years

In The News

Why Amazon Will Stop Selling Apple TV and Google Chromecast

According to a recent Parks Associates report on streaming media devices, Amazon, Apple, Google, and Roku accounted for 86 percent of streaming media player sales to the nation's broadband households in 2014. That means that at the end of this month, Amazon will no longer sell two of the four top-selling players in the U.S. 

From the article "Why Amazon Will Stop Selling Apple TV and Google Chromecast" by James K. Willcox.

Previously In The News

Do Map View User Interfaces Simplify Smart Home Management?

According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...

The Smart Money: Deep Dive on the False Alarm Issue

Consumers who invest in professional monitoring services for their security systems do so with the expectation of rapid and reliable response in life-threatening situations; in fact, 87% of securi...

3 Billion More Reasons to Buy Amazon Stock

Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services. Not all of these services are ad-free, however. In...

Parks: 89% of U.S. Households Have a Streaming Video Subscription

Parks Associates research sees an uptick of subscription streaming services among U.S. households, led by streaming video, retail memberships, and streaming audio, while 20% of households have a gamin...