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Why Amazon Took a Risk by Barring Sales of Apple TV and Chromecast

According to a report from Parks Associates, Roku is the leading player in the US streaming device market, with a share of 37% as of 2014. The chart below shows that Google Chromecast ranked second in this market, with a share of 19%. Apple TV and Amazon Fire TV devices are the third and fourth largest players in this market, respectively.

From the article "Why Amazon Took a Risk by Barring Sales of Apple TV and Chromecast" by Puneet Sikka.

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New consumer research from Parks Associates finds a continued decline in the adoption rate for desktop computers. The report reveals that since 2009, nearly one third of U.S. broadband households have...

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"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...

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