Providing market intelligence for more than 35 years

In The News

Why Amazon is banning sales of Apple and Google streaming media boxes

Last year, Amazon’s Fire TV, which can use a wired connection, and the Fire TV Stick, which is wireless, became the third-highest selling set-top video streaming boxes, behind offerings by Roku and Google, a report by the market research firm Parks Associates found in August.

From the article "Why Amazon is banning sales of Apple and Google streaming media boxes" by Max Lewontin.

Previously In The News

What's behind Netflix releasing viewing data? Flexing its muscles.

“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....