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Whose Netflix Password Are You Using?

July 17, 2015

password sharing

On Wednesday, Netflix announced that it signed up 3.3 million new subscribers in the past three months alone, bringing the company up to over 42 million subscribers in the U.S. That’s a lot of people shelling out $7.99 a month, but it’s also quite certainly a fraction of the people actually streaming Orange Is the New Black.

According to a report from Parks Associates, cited recently by Variety, Netflix, HBO, and Hulu could be losing about $500 million each year by letting multiple people use a single account.

It seems like everyone has a story about using their brother’s ex-girlfriend’s friend’s dad’s Hulu account, or the HBO Go account of a roommate’s friend’s parents, who live abroad. We want to find out how deep the rabbit hole goes.

From the article "Whose Netflix Password Are You Using?" by Brendan Klinkenberg.

Previously In The News

Operators Should Embrace SVOD to Attract Next Generation

Parks Associates senior director of research Brett Sappington noted that most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 mo...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...

Apple plans 4K Apple TV to regain market share

Apple TV has lost streaming media market share while competitors thrive. A Parks Associates report this week showed Apple’s market share dropping from 19% in Q1 last year to 15% this year. Amazon’s Fi...

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