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Whose Netflix Password Are You Using?

July 17, 2015

password sharing

On Wednesday, Netflix announced that it signed up 3.3 million new subscribers in the past three months alone, bringing the company up to over 42 million subscribers in the U.S. That’s a lot of people shelling out $7.99 a month, but it’s also quite certainly a fraction of the people actually streaming Orange Is the New Black.

According to a report from Parks Associates, cited recently by Variety, Netflix, HBO, and Hulu could be losing about $500 million each year by letting multiple people use a single account.

It seems like everyone has a story about using their brother’s ex-girlfriend’s friend’s dad’s Hulu account, or the HBO Go account of a roommate’s friend’s parents, who live abroad. We want to find out how deep the rabbit hole goes.

From the article "Whose Netflix Password Are You Using?" by Brendan Klinkenberg.

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Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

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About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

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Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

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