Providing market intelligence for more than 35 years

In The News

Who Will Survive the Ever-Crowded Market for Subscription Video-on-Demand?

At last count, 27 subscription-based video streaming platforms were launched in the U.S. in 2016, according to Dallas market research group Parks Associates.

A handful were started by large media conglomerates, while others began with funding from ambitious investors seeking a foothold in digital pay-TV as traditional cable TV and satellite services have stopped growing. Subscribers totaled 96.8 million at the end of the third quarter, compared with 99.8 million four years ago, according to media analyst firm MoffettNathanson.

From the article "Who Will Survive the Ever-Crowded Market for Subscription Video-on-Demand?" by Leon Lazaroff.

Previously In The News

AI Raises the Bar for Home Network Security

Concerns about data security also have been shown to increase with ownership of more connected devices. Currently, U.S. broadband households own an average of 10.4 connected devices -- including enter...

What Shifting Data Use Means for Pay-TV and Video Services

The bottom line is that operators need to begin now, knowing that changes will take years to accomplish. Companies must begin with specific goals and objectives in mind, with appropriate expectations...

Health Tech Trends: Connected Devices, Telehealth, Independent Living Solutions

Wearables have been seeing tremendous growth since Parks Associates first started tracking the category in 2013. Fitness trackers or watches are reaching almost a quarter of broadband households, at a...

Apple, Hollywood Honchos Put Heads Together

The Apple TV came in fourth, behind Amazon's Fire TV, Google's second-place Chromecast and Roku's pack-leading set-top devices, in Parks Associates' tally of streaming device sales in 2014. Amazon and...