Providing Market Intelligence for 40 Years

In The News

Who Will Survive the Ever-Crowded Market for Subscription Video-on-Demand?

At last count, 27 subscription-based video streaming platforms were launched in the U.S. in 2016, according to Dallas market research group Parks Associates.

A handful were started by large media conglomerates, while others began with funding from ambitious investors seeking a foothold in digital pay-TV as traditional cable TV and satellite services have stopped growing. Subscribers totaled 96.8 million at the end of the third quarter, compared with 99.8 million four years ago, according to media analyst firm MoffettNathanson.

From the article "Who Will Survive the Ever-Crowded Market for Subscription Video-on-Demand?" by Leon Lazaroff.

Previously In The News

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

GPS trackers are leaking info on your kids: What to do

A growing number of consumers (79%, according to Parks & Associates research), are concerned about privacy in their smart devices. CNET has made privacy and security a much bigger factor when reviewin...