Providing market intelligence for more than 35 years

In The News

Who's Your Buddy? The Evolution of OTT Video Partnerships

Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and volume of subscriptions will increase by more than 140 million.

From the article "Who's Your Buddy? The Evolution of OTT Video Partnerships" by Brett Sappington.

Previously In The News

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

In a crowded market, smaller streaming services must stand out — or perish

Tubi is part of a wave of streaming services that has flooded the U.S. market; some of them cater to the general masses and others are specifically focused on genres like horror or anime. Over the las...

Disney+ Could Blow Away Subscriber Forecasts

Brett Sappington, senior director of research at Parks Associates, agrees that Disney+ has the best shot at being wildly successful, and that securing fewer than 23 million Disney+ subs globally by 20...

‘Game of Thrones’ series finale is approaching. How will HBO survive after it?

Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” f...