Providing Market Intelligence for 40 Years

In The News

Who Rules OTT’s Roost?

“The number of new services and continued growth for many existing services show the vitality of the OTT video services market in the U.S.,” said Brett Sappington, director of research at Parks Associates. “While Netflix holds a substantial lead, new and emerging OTT services are establishing their own place in the market.”

Newcomers have indeed made strides. Among the top 10, HBO Now debuted in April, while Sling TV, Dish’s OTT-TV service, launched on a national basis in February.

From the article "Who Rules OTT’s Roost?" by Jeff Baumgartner.

Previously In The News

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Apple TV+ has historically been more reliant on creating standout content than its competitors, said Jennifer Kent, vice president of research at market intelligence firm Parks Associates, and it rema...

Telcos have an in when it comes to in-building AI

Beyond connectivity, Parks said telcos also have an opportunity to provide value-added and managed services for commercial and residential buildings alike. Parks Associates, which tracks tech adopt...

Majority of US Online Households Join Energy Programs Today

Parks Associates has unveiled compelling findings indicating that 43% of U.S. internet households are currently participating in energy programs. This significant statistic was highlighted at the rece...

Streaming Year in Review 2025: Online Video Is Now an Advertising-Led Business

Roku and Amazon are the most popular brands of streaming media players purchased for CTV de­vices in the U.S., while Samsung is the most popular brand of smart TV purchased anywhere, according to rese...