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In fact, almost 90 percent of all streaming media devices in the U.S. are sold by these companies, according to research firm Parks Associates. And they each offer a choice of different models. Most of these platforms sell both a set-top box and a stick-style media player, with prices ranging from as little as $35 to nearly $200. Stick-style players tend to cost the least, but generally have fewer features than set-top box models.