Providing market intelligence for more than 35 years

In The News

Who Makes the Top Streaming Media Player?

In fact, almost 90 percent of all streaming media devices in the U.S. are sold by these companies, according to research firm Parks ­Associates. And they each offer a choice of different models. Most of these platforms sell both a set-top box and a stick-style media player, with prices ranging from as little as $35 to nearly $200. Stick-style players tend to cost the least, but generally have fewer features than set-top box models.

From the article "Who Makes the Top Streaming Media Player?" by James K. Willcox.

Previously In The News

Netflix eyes global empire as Internet TV battle heats up

The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates. Hower said around half of U....

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...

Report: Samsung Closing Smartphone Market Share Gap With Apple

Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...