Providing market intelligence for more than 35 years

In The News

Who’s next? Apple, Amazon, CenturyLink may join streaming pay-TV fray

Depending on who you ask, the next entrant to the market could be just about anyone.

“I think that CenturyLink is sniffing around that space as well,” said Brett Sappington, senior director of research for Parks Associates.

Indeed, CenturyLink in February said it is losing customers on its Prism IPTV product, and it plans to replace it with OTT service in the second quarter.

From the article "Who’s next? Apple, Amazon, CenturyLink may join streaming pay-TV fray" by Mike Dano.

Previously In The News

Apple Dominates Smart Tag Market With AirTags

Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. That compares with 45% of buyers in early 2022. "Predictably, iPhone users prefer to use Apple's A...

With skinny bundles, Disney hopes to fatten profits

Last month, Comcast and DirecTV announced new services that bring together most of the top sports and news channels and nothing else. At $70 a month, they’re not exactly lightweight. But they’re at le...

56 million (46%) US Internet households are cord cutters, and 12% are cord nevers – Parks Associates

Parks Associates' latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...

Research: 56m US households are cord-cutters

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports that 56 million (46 per cent) of US internet households are cord cutters, which highlights the dominance o...