Providing market intelligence for more than 35 years

In The News

Where Will Streaming Subscription Budgets Come From?

The streaming video industry isn't quite the same as streaming music. But as more content becomes available on streaming platforms, the less content people will take from digital downloads.

Here's the rub. Digital download and rental sales have already fallen off the cliff. Self-reported rental and download spend in the U.S. has been cut in half since 2012, according to Parks Associates. The average consumer claims to spend only a couple of bucks a month on downloads.

So while companies with digital video stores like Apple or Amazon.com could see a further decline in downloads, there's not much farther to fall.

From the article "Where Will Streaming Subscription Budgets Come From?" by Adam Levy.

Previously In The News

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

Jennifer Kent, Director, Research Quality & Product Development, Parks Associates Confirmed For Connected Car California

As Director, Research Quality & Product Development, Jennifer manages Parks Associates’ process for producing high-quality, relevant, and meaningful research. She acts as an internal advocate for Park...

Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...