Providing Market Intelligence for 40 Years

In The News

What you need to know about home IoT standards at CES

Connected homes may make life easier eventually. A thermostat linked to a garage-door opener could tell who's coming home and set the heat or air-conditioning for their preferences. Compatible room lights and an audio system could join in, too.

That vision's starting to catch on. Ownership of connected home devices in the U.S. grew by 50 percent this year, and fully 43 percent of all households in the country will buy one in the next year, research company Parks Associates said last month.

From the article "What you need to know about home IoT standards at CES" by Stephen Lawson.

Previously In The News

The Smart Money: Residential Security Continues Market Shift

Parks Associates’ data shows that consumers no longer view security as a fixed installation, but as an adaptive service. AI-enhanced cameras, integrated subscriptions, and flexible monitoring options...

Streaming services with ad-supported plans outpace ad-free tiers

Parks Associates released new findings on the state of the U.S. video market during its eighth annual Future of Video: Business of Streaming conference. The research firm’s “S.O.S. State of Str...

Netflix, iHeartMedia Ink Video Podcast Distribution Deal

Upwards of 85 million adult U.S. consumers say they listen to a podcast for at least one hour each week, according to Parks Associates. From the article, "Netflix, iHeartMedia Ink Video Podcast Dis...

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects stea...