Providing market intelligence for more than 35 years

In The News

What We Watch, Where We Watch It

Meanwhile, Parks Associates, in its "Disruption in Video Sourcing and Production" research report, found that nearly 35% of U.S. broadband households watch user-generated video on sites like YouTube, Vimeo and DailyMotion, more than 10 days per month. Three-fourths of U.S. broadband households access this content at least once per month, and -- back to the growing reliance on mobile access -- about 13% of U.S. broadband consumers said they have watched live-streamed video on a mobile app.

From the article "What We Watch, Where We Watch It" by Gary Arlen.

Previously In The News

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...

Pay TV Soars In Spanish-Language Homes

Among bilingual Spanish-language households with broadband internet, 89 percent subscribe to a pay-TV service, according to a new report from Parks Associates. That compares to 84 percent of all U.S....