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What the Street Got Wrong About Google

February 01, 2016

Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownership.

"Mobile devices .... that's the default user interface outside the home or sometimes even in the home," said Tom Kerber, director of research at Parks Associates. "The smartphone is critical — it opened up the market when smartphones came out."

From the article "What the Street Got Wrong About Google" by Anita Balakrishnan.

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Parks Associates’ data finds consumers’ top five actions after experiencing technical problems with smart home devices are DIY steps, not seeking professional support. Parks Associates is a market...

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About Parks Associates

What the Street Got Wrong About Google

Previously In The News

Roku wants to grow to 100 million active user accounts in next 18 months

Parks: 37% of Connected TV Homes Use Samsung Consumer Electronics

Samsung Leads in U.S. Smart TV Ownership

Technical Support Needs are Influenced by Number of Devices in the Home

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