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What the Street Got Wrong About Google

February 01, 2016

Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownership.

"Mobile devices .... that's the default user interface outside the home or sometimes even in the home," said Tom Kerber, director of research at Parks Associates. "The smartphone is critical — it opened up the market when smartphones came out."

From the article "What the Street Got Wrong About Google" by Anita Balakrishnan.

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About Parks Associates

What the Street Got Wrong About Google

Previously In The News

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

What’s Driving The Growth Of Connected Health Devices?

Alexa Poised To Play A Bigger Role This Amazon Prime Day

Google's Nest Struggles Could Set Back The IoT Movement

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