Providing Market Intelligence for 40 Years

In The News

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associates.
"Those consumers that subscribe to pay-TV primarily to get CBS have probably already cut the cord for CBS All Access," he told TechNewsWorld. "The remainder likely value the rest of the content in their channel package. This remainder will likely pay $5.99 per month along with their pay-TV subscription if they believe the situation is short term. The longer it lingers, the more likely they will be to switch to a different provider that has CBS." 

From the article "What the CBS Blackout Means for the Future of Streaming" by Peter Suciu.

Previously In The News

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

Wolk’s Week in Review: Is anyone paying for Flixes, vMVPDs get hot (for now)

A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago,...