Providing Market Intelligence for 40 Years

In The News

What Should Apple Name Its Next New iPhone?

Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and 57% do online banking with them. Parks Associates data shows 68% of U.S.-based smartphone owners listening to music via streaming outlets on a daily basis and 71% watch short video clips. And according to personal media startup Magisto, the average smartphone user takes 150 new photos during a given month.

From the article "What Should Apple Name Its Next New iPhone?" by Denise Lee Yohn.

Previously In The News

Marketing Finds Its Voice

The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accom...

How Tubi TV Plans To Take On The AVOD Market

Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...

OTT Churn Rate At 19 Percent In The U.S.

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...

Parks Associates: Live TV Healthy, Just Shifting to Connected Devices

Parks Associates has identified five key video trends that have emerged in today’s shifting media landscape, where “internet-based live content is experiencing a renaissance.” The new whitepaper—To...