Providing market intelligence for more than 35 years

In The News

What Should Apple Name Its Next New iPhone?

Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and 57% do online banking with them. Parks Associates data shows 68% of U.S.-based smartphone owners listening to music via streaming outlets on a daily basis and 71% watch short video clips. And according to personal media startup Magisto, the average smartphone user takes 150 new photos during a given month.

From the article "What Should Apple Name Its Next New iPhone?" by Denise Lee Yohn.

Previously In The News

Americans Say Smart Home Technology Is a Must

Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...

Google's Nest Struggles Could Set Back The IoT Movement

The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

CONNECTIONS™ Conference

OCF is an Official Supporter of the 20th-annual CONNECTIONS™: The Premier Connected Home Conference, hosted by international research firm Parks Associates, May 24-26, San Francisco. The average U....