In The News

What Shifting Data Use Means for Pay-TV and Video Services

June 20, 2019

The bottom line is that operators need to begin now, knowing that changes will take years to accomplish. Companies must begin with specific goals and objectives in mind, with appropriate expectations of results and timing. The strategy needs to be top-down, with commitments of executive management driving the change.

From the article "What Shifting Data Use Means for Pay-TV and Video Services" by Brett Sappington.

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About Parks Associates

What Shifting Data Use Means for Pay-TV and Video Services

Previously In The News

Comcast and Charter face a grim new reality: actual competition

Could streaming giants start to clamp down on password sharing?

Password sharing denies streaming services $9 billion in fees

Subscriptions account for nearly 86% of consumer video spending

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