The bottom line is that operators need to begin now, knowing that changes will take years to accomplish. Companies must begin with specific goals and objectives in mind, with appropriate expectations of results and timing. The strategy needs to be top-down, with commitments of executive management driving the change.
From the article "What Shifting Data Use Means for Pay-TV and Video Services" by Brett Sappington.
Parks Associates has unveiled compelling findings indicating that 43% of U.S. internet households are currently participating in energy programs. This significant statistic was highlighted at the rece...
Roku and Amazon are the most popular brands of streaming media players purchased for CTV devices in the U.S., while Samsung is the most popular brand of smart TV purchased anywhere, according to rese...
According to a recent consumer study by research and analysis firm Parks Associates, nearly 50% of American households own and use wearable devices. These devices align more with fitness wearables as...
Parks Associates’ new white paper, "Smart Spaces: New Opportunities for Custom Integrators," released in partnership with Nice Group, reveals that K-12 schools and universities, apartments and condomi...
