In The News

What's The Secret To Retaining Fickle Internet TV Audiences?

January 25, 2016

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix, knowing that they can drop the service any time and subscribe again in the future when a new series or another Amy Schumer special becomes available.

In order for OTT to retain its momentum in the market and offer a real alternative to cable and satellite, it must retain customers. A leaky bucket will never reach a tipping point. Today, three main strategies can reduce OTT churn.

From the article "What's The Secret To Retaining Fickle Internet TV Audiences?" by Iddo Shai.

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In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

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Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

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About Parks Associates

What's The Secret To Retaining Fickle Internet TV Audiences?

Previously In The News

Why TV Antennas Are Making A Comeback

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

Google's Nest Struggles Could Set Back The IoT Movement

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