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What percentage of people pay after free Netflix trial ends?

April 23, 2017

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the amount of people who abuse free try-outs, Parks senior analyst Glenn Hower said.

From the article "What percentage of people pay after free Netflix trial ends?"

Previously In The News

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16. The...

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

The web rollout caps hardware refreshes like Echo Show 21 and Fire TV Omni QLED, addressing Parks Associates data showing 70% of U.S. smart speaker owners limit use to timers. From the article, "Al...

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

About 45% of U.S. households watched free ad-supported streaming TV in Q1 2025, up from 42% during the same period a year earlier, according to an October 2025 report from Parks Associates. From th...

Amazon Puts Conversational AI Into Ring Doorbells

According to Parks Associates, 19% of U.S. internet households owned a video doorbell by 2023 — which represents a large installed base that’s in the market for software-driven updates. From the ar...

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About Parks Associates

What percentage of people pay after free Netflix trial ends?

Previously In The News

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

Amazon Puts Conversational AI Into Ring Doorbells

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