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What Hulu needs to beat Netflix

December 26, 2015

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains.

High turnover has been one of Hulu’s nagging problems. According to research by Parks Associates earlier this year, around 50% of Hulu’s subscriber base had canceled their subscriptions in the last 12 months. Netflix’s turnover was only 9%.

From the article "What Hulu needs to beat Netflix" by Nathan McAlone.

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About Parks Associates

What Hulu needs to beat Netflix

Previously In The News

OTA-TV Climbing In U.S. Broadband Homes

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Voice Recognition Technology Hears Whispers Of M&A

The Triple-Play Bundle Is Dead, But This Surprisingly Popular Bundle Just Might Stop Cable Companies' Bleeding

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