In The News

What Hulu needs to beat Netflix

December 26, 2015

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains.

High turnover has been one of Hulu’s nagging problems. According to research by Parks Associates earlier this year, around 50% of Hulu’s subscriber base had canceled their subscriptions in the last 12 months. Netflix’s turnover was only 9%.

From the article "What Hulu needs to beat Netflix" by Nathan McAlone.

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About Parks Associates

What Hulu needs to beat Netflix

Previously In The News

The Transformation of Making, Storing, and Keeping Energy Reliable

Streaming in 2025 Isn’t the Bargain It Used to Be

‘Severance’ Workplace Thriller Gives Apple a Much-Needed Hit

Telcos have an in when it comes to in-building AI

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