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What Hulu needs to beat Netflix

December 26, 2015

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains.

High turnover has been one of Hulu’s nagging problems. According to research by Parks Associates earlier this year, around 50% of Hulu’s subscriber base had canceled their subscriptions in the last 12 months. Netflix’s turnover was only 9%.

From the article "What Hulu needs to beat Netflix" by Nathan McAlone.

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More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

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Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

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