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What Hulu needs to beat Netflix

December 26, 2015

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains.

High turnover has been one of Hulu’s nagging problems. According to research by Parks Associates earlier this year, around 50% of Hulu’s subscriber base had canceled their subscriptions in the last 12 months. Netflix’s turnover was only 9%.

From the article "What Hulu needs to beat Netflix" by Nathan McAlone.

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About Parks Associates

What Hulu needs to beat Netflix

Previously In The News

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

Nearly 20% of US households have over 3 Apple devices

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

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