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What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobile service would be 'very important' to their decision. Within the survey that ranked Wi-Fi connectivity as a more compelling piece of the proposition than a loyalty rewards program, the chance of an early handset upgrade, or a long contract to offset upfront costs — and equally attractive as the ability to roll over unused data.

From the article "What Google's Project Fi Means For Mobile Operators" by Dave Fraser.

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Connectivity Becomes a Must-Have for Today’s Renters

Over a third of renters, 41%, expect their internet service to be activated at move-in, according to a new white paper from Parks Associates. “Achieving Turnkey Connectivity: Elevating the Tota...

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Today, the average U.S. household with internet has about 17 connected devices. Nearly half of households (45%) own at least one smart home device, according to Parks Associates. From the article,...

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A tri-fold smartphone is an overall better two-in-one device than a bi-fold, explained Kristen Hanich, director of research at Parks Associates, a market research and consulting company specializing i...

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