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What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobile service would be 'very important' to their decision. Within the survey that ranked Wi-Fi connectivity as a more compelling piece of the proposition than a loyalty rewards program, the chance of an early handset upgrade, or a long contract to offset upfront costs — and equally attractive as the ability to roll over unused data.

From the article "What Google's Project Fi Means For Mobile Operators" by Dave Fraser.

Previously In The News

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

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Most U.S. Wearable Owners Use Their Gadgets Daily: Study

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Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

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