Providing market intelligence for more than 35 years

In The News

What dealers need to know to keep their customers cyber-secure.

Advising customers about options such as these could be an important task for security dealers, considering that a recent Parks Associate survey conducted for Qolsys found that 64 percent of professionally monitored security system owners believe their home security system uses encrypted communications from the sensors to the panel, even though the percentage likely is considerably lower.

“Proprietary protocols used in various security products have varied in the degree of protection they provided, from highly rigorous to much less so,” comments Brad Russell, Connected Home research director for Parks Associates. 

From the article "What dealers need to know to keep their customers cyber-secure." by Joan Engebretson.

Previously In The News

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

Feds break up alleged streaming password theft scheme

Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...