Providing Market Intelligence for 40 Years

In The News

What dealers need to know to keep their customers cyber-secure.

Advising customers about options such as these could be an important task for security dealers, considering that a recent Parks Associate survey conducted for Qolsys found that 64 percent of professionally monitored security system owners believe their home security system uses encrypted communications from the sensors to the panel, even though the percentage likely is considerably lower.

“Proprietary protocols used in various security products have varied in the degree of protection they provided, from highly rigorous to much less so,” comments Brad Russell, Connected Home research director for Parks Associates. 

From the article "What dealers need to know to keep their customers cyber-secure." by Joan Engebretson.

Previously In The News

Are Smartphones Too Big?

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...

Apple's Next? Brains Of An iPhone 6S In A 5S Body

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...