Providing Market Intelligence for 40 Years

In The News

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products only goes so far. The company’s penetration of the streaming-device market has declined since a year ago, to 15%.

Roku, a quiet competitor, leads the market and continues to rack up share. (The privately held company is reportedly considering an IPO later this year.) Amazon’s Fire TV comes in second, and Google’s Chromecast is third.

“Higher priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Wal-Mart for as low as $29.99,” Parks Associate senior analyst Glenn Hower said in a release. The Apple TV starts at $149, and the HomePod speaker is to be priced at $349, more than its two big rivals, the Google Home and Amazon Echo, combined.

From the article "What Apple Can Learn From Its TV Failures" by Emily Bary.

Previously In The News

FuboTV offers 4 UEFA soccer matches via pay-per-view

When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

More than 300 streaming services are available in the United States, according to Parks Associates, a consulting firm. From the article, "Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’"...

Sling TV has a secret weapon to win over cord-cutters–the humble TV antenna

Mitch Weinraub, AirTV’s director of product development, says a majority of Sling TV’s 2.2 million subscribers already use an antenna somewhere in their homes, and a recent Parks Associates study foun...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive